Projects News Contacts
5th DMF is to take place in Kharkiv on September 5-6, 2019
News July 10, 2019

5th DMF is to take place in Kharkiv on September 5-6, 2019

5th DMF is to take place in Kharkiv on September 5-6, 2019.

Political discussion are provoke the biggest emotional response of the audience and involve the majority of participants on the eve of elections.

Mass media which sometimes highlight events in a biased and slanted way play an important role in this process. Election campaigns test journalists’ honesty, decency and professionalism.

The main task of media is to stimulate a public discussion grounded on checked facts and not to sympathise with some political forces openly.

Mass media policy in war-torn regions needs special attention.

There are not many really independent editorial houses there which are able to provide the audience with unbiased information. The level of trust into Ukrainian media is critically low in the Donbas this situation. People of the East of Ukraine are under the cross-fire of Ukrainian politicians’ informational attacks and Russian media propaganda. People do not know who to believe are the situation is aggravated by the influence of separatists’ and pseudo-Ukrainian mass media or influencers controlled by the Kremlin.

Modern technologies enable journalists to manipulate collective consciousness in the interest of certain persons. The invisible war whose main weapon is words is already in progress and its chief aim is to form definite thoughts and guide people’s behaviour.

Press services of political parties often become centers of influence on the collective consciousness. In 2019, politicians use the strained economic situation, accentuating difficulties existing in society, and they are especially active in their promises to eliminate all problems and improve Ukrainians’ life immediately after assuming office. A modern politician must not only be a professional, he or she should be able to persuade colleagues and society that their actions are right otherwise any positive change will be either ignored or shown in negative light.

Political life in modern Ukraine is distorted by different parties manipulative scenarios which form the public mood. Each citizen is responsible for the future of the country thus, we should attract attention of the audience and our colleagues journalists to the ability to disclose sheer informational manipulation.

Today, mass media and social networks have turned into a powerful force which can create for the majority of people a certain vision of the events happening in the country and form political preferences.

Media is de-facto a power as well therefore journalists should realise that highlighting events in a biased way, distortion of facts, imposing ideas and other kinds of manipulation can lead to fatal consequences.

Mass media, the Internet, social networks are the main sources of information for average citizens. The chief condition for creating unbiased informational space are observing the code and standards of journalism ethics as not all Ukrainian can use mass media and the majority of people believe any piece of news they see, hear or read about. Distorting political information during the election campaign is a very dangerous phenomenon which can become fatal for Ukrainian sovereignty.

In 2019, we face lack of true information about political figures, their real motivation and, as a result, voters’ failure to motivate their choice rationally. These elections remond a lottery, political game or a show which often leads to irrational choice. Journalists should stick to the code of professional ethics and standards to remain neutral and unbiased.

This is possible via conducting DMF, and cooperation and exchanging experience with our colleagues from the European Union. Objectives of this year’s DMF: To decrease the level of manipulative scenarios in mass media, as they distort reality or distract the public from it.

To reduce the audience’s vulnerability to manipulation from certain political forces and unprofessional journalists.

To stimulate balanced decisions of average Ukrainians concerning the elections, especially in Eastern region of the country.

This year’s DMF in Kharkiv is a combination of discussions and studying which form into three main directions: content, distribution and management.

First day:

12.00 - special events in Kharkiv for special invitations

14.00 - Welcome Coffee

15.00 - DMF opening ceremony

15.30 - the first general panel discussion

4.30pm - time for events in seven locations

18.00 - coffee

18.30 - time for events in seven locations

8 pm - dinner.

Second day:

8.00 - Welcome Coffee

9.00 - Second General Panel Discussion

10.30 - time for events in seven locations

12.00 - coffee

12.30 - time for events in seven locations

14.00 - lunch

15.00 - third panel discussion

16.30 - time for events in seven locations

18.15 - dinner.

The Head if the board NGO Donetsk Institute of Information Oleksiy Matsuka will open the Forum 5 September at 15.00

Welcome speeches:  

Yuriy Kostyuk - Deputy Head of the President's Office

Natacha Ephimoff - Head of Press & Information Section of the Delegation of the European Union to Ukraine 

David Reinert - Counselor for Public Affairs at the U.S. Embassy in Ukraine

Gillian McCormack - Country Director of Internews Network in Ukraine

CONTENT (Svitlana Osipchuk, direction curator)

Panel discussion: Media as an instrument for public opinion manipulation in times of electoral turbulence. How to counteract it.


Angelina Karyakina, Ukrainian journalists, Hromadske news editor-in-chief,

Nataliya Lyhachyova, editor-in-chief of Detector Media Internet edition,

Jakub Kalensky, expert of Atlantic Council, co-founder of East StratCom Task Force – the European Union project for combatting disinformation (the Czech Republic),

Andriy Romanenko, journalist.


Master class: Code of journalism ethics: what violations can happen and how to avoid them

Liza Kuzmenko, media projects consultant of the Council of Europe in Ukraine and Ukraine Commission on Journalism Ethics; collaborates with the Hromadske Radio; columnist at “UP:Zhyttyaa”, site “Povaga”, KyivPost, Levyy Bereg, etc.; a trainer of non-discrimination issues and gender equality for professional communities; founder of women's network working in the media, “Women in the media”.

Discussion: Journalists support in the sphere of culture for forming stable environment which will encourage appearance of a new generation of professional journalists in spheres of modern art, design and architecture.  

Iryna Slavinska, producer ar Radio Kultura,

Valentyna Klymenko, head of PR at National Art Museum of Ukraine,

Kateryna Taylor, founder of the Port.agency,

Daria Badior, culture editor at LB.ua.  

Discussion: Experts in journalism: who checks experts and “experts”?

Gustav Gressel, a senior policy fellow with the Wider Europe Programme at the European Council on Foreign Relations' Berlin office (ECFR) (Germany)

Julian Röpcke, responsible editor at BILD's political desk

Igor Rozkladai, Chief Expert on media law at CEDEM

Oksana Romanyuk, CEO at NGO “Institute Mass Information”

Anastasiya Shyrina, founder at HelpSMi

Kyrylo Loukerenko, Executive Director and co-founder of Hromadske Radio (moderator).

Discussion: How and what for to oppose digital humiliation in all types of media? Slut-shamimg, slut-bashing, cyber bullying as manifestation of digital bullying and humiliation

Maria Zubareva, expert on communication technologies, PhD in Practical Social Communications, President of the All-Ukrainian Association "Solidarity of Journalists", Associate Professor of the Department of Documentation and Information Technologies of the National University "Ostroh Academy", founder of "School of PR Technologies by Maria Zubareva"

Olha Vesnianka, mediatrainer

Iryna Zemlyana, mediaexpert, security trainer at IMI

Svitlana Osipchuk, trainer and lecturer of The Ukrainian Center for Holocaust Studies

Ulyana Movchan, program director at NGO "Insight".

Discussion: How not to be boring while telling about scientific research and reforms? If it is possible to gather, analyse, visualise and describe data without programming skills? How to present results which look like an interesting story? 

Andriy Savchuk, analyst of the data of the Civic Network "OPORA",

Kyrill Bezkorovayny, co-founder of Kunsht magazine,

Galina Petrenko, director of NGO “Detector Media”,

Andriy Gasin, data journalist and data visualization specialist of Textura.in.ua,

Alevtina Kakhidze, artist, 

Halyna Bozhenko, sociologist and individual consultant at UNDP in Ukraine.

Discussion: First-hand journalism: on the role of civic journalism, bloggers and other participants of modern media landscape 

Andriy Romanenko, journalist, coordinator of DIY-Kramatorsk Centre,

Andriy Yevchenko, Kramatorsk Post site editor,

Denys Mironov, head of Nova Druzhkivka Project,

Julia Kazdobina, chairperson of “Ukrainian foundation for security studies”, advisor to the Minister of Information Policy on Information Reintegration of the Crimea on a voluntary basis,

Ivan Zavrazhnov, founder, head, admin of UAMRPL blog.

Discussion: Gender-sensitive media content 

Oksana Romanyuk, CEO, NGO “Institute Mass Information”, expert in the spheres of freedom of speech, media policy, professional standards of journalism, ethics and communications,

Valentina Kuzyk, an expert on gender and inclusion of the NGO Internews,

Oksana Yarosh, Doctor of Political science, director of NGO “Gender center of Volyn”, gender expert of the project "Gender Sensitive Space of Modern Journalism",

Natalka Pakhaychuk, the main editor of the hyperlocal sites network "Rayon.in.ua", co-founder of the School of Practical Journalism and the Volyn Media Forum,

Serhiy Shturhetsky, Associate Professor of the Department of Journalism, NU “Ostroh Academy”, Head of the Independent Media Union of Ukraine, media expert,

Liza Kuzmenko, media projects consultant of the Council of Europe in Ukraine and Ukraine Commission on Journalism Ethics; collaborates with the Hromadske Radio; columnist at “UP:Zhyttyaa”, site “Povaga”, KyivPost, Levyy Bereg, etc.; a trainer of non-discrimination issues and gender equality for professional communities; founder of women's network working in the media, “Women in the media”,

Bogdana Stelmakh, Coordinator of the Volyn Press Club, PR and media communications specialist, Project Manager "Gender Sensitive Space of Contemporary Journalism".

Discussion: Where do we go? Standards or degradation? Were mass media able to cross the red line during the elections? 

Oleksandr Kliuzhev, analyst of the data of the Civic Network "OPORA",

Maria Frey, chief producer of Regional Broadcasting PTC “NSTU”.

Training: Language and architecture of the news

Anastasia Korinovska, journalist NGO “Hromadske TV”.

Discussion: International cooperation against disinformation 

Giedrius Sakalauskas, director of Lithuanian public resistance center Res Publica, representative of Lithuanian Elves initiative (Lithuania),

Robert van der Noordaa, Dutch journalist, a co-author of the investigation of the Russian “Troll Factory” (the Netherlands),

Yakub Kalenskiy, Atlantic Council expert, co-founder of East StratCom Task Force – a EU project to combat disinformation (Czechia),

Andriy Richter, senior adviser of the Office of the OSCE Representative on Freedom of the Media,

Sue Wolstenholme, Managing Director of Ashley Public Relations agency, Council Member and co-chair of education committee of the Public Relations Consultants Association (PRCA), UK,

Gillian McCormack, director at Internews Ukraine,

Pavlo Kazarin, journalist at Suspilne.  

Discussion: Political Deepfakes 

Igor Rozkladai, chief expert on media law ta CEDEM,

Natalia Ligachiova, director of NGO “Detector Media”.


Discussion: Media communication with authorities, local self-government, and the military in the conflict zone

Konstantin Reutsky, journalist of Informator.media,

Tetyana Ignatchenko, press-secretary of Donetsk Regional State Administration,

Andriy Romanenko, journalist (Kramatorsk), 

Lesya Ganzha, Dostup do pravdy, chief editor,

Emine Dzhaparova, 1st Deputy Minister of Information Policy of Ukraine,

Olha Svetlichna, Commission for Human Right Control of the Police Activity of the Head of National Police in Donetsk region.

Discussion: Why media is no longer a platform for discussions and debates and how to change the situation 

Anastasia Stanko, journalist of “Hromadske”,

Natalia Kurdiukova, journalist and founder of “Nakipelo”,

Andriy Yevchenko, editor of KramatorskPost,

Tetjana Popova, expert NGO "Information Security",

Svitlana Ostapa, deputy chief ar Detector Media, Chair of Supervisory Board at PJSC National Public Broadcasting Company of Ukraine, 

Pavlo Kazarin, journalist at Suspilne.  


Discussion: Journalism and analytics in zones of war and conflicts: experience of European colleagues 

Francesca Borri, Italian journalist who worked a lot in Syria during the war,

Olexander Hug, former Principal Deputy Chief Monitor of the OSCE Special Monitoring Mission to Ukraine,

Mariana Katzarova, "Reach All Women in War" (UK),

Gulliver Cragg, France 24,

Oleksiy Matsuka, editor Donbas Public TV. 

Discussion: Investigation as a genre for regional media 

Andriy Romanenko, journalist/coordinator of the Center of public control "DII-Kramatorsk",

Bogdan Krasovsky, freelance journalist from Slavyansk,

Oleksa Shalaisky, head of the site “Our Money”,

Olga Reshetylova, co-ordinator of the Media Initiative for Human Rights,

Olga Simanovich, regional editor GIJN in Russian, project manager of IRRP to promote the organizational development of investigative journalism centers,

Maria Davydenko, director at Vchasno. 

Discussion: Communication of reforms through media 

Kateryna Zhuk, director of the monitoring organization Cheriti Tuner (TBC),

the list of speakers shall be agreed.

DISTRIBUTION (Katryna Zhemchuzhnykova, direction curator)

Panel discussion: Social networks as the space for the development of populism and the instrument for social thought manipulation


Yusuf Omar, co-founder of Hashtag Our Stories, develops the direction of storytelling with mobile video,

Alyona Romanyuk, editor of the information campaign "Beyond the News" (NGO "Institute of the Development of Regional Press"),

Iryna Matviyishyn, analyst at Internews Ukraine,

Svitlana Ostapa, deputy chief ar Detector Media, Chair of Supervisory Board at PJSC National Public Broadcasting Company of Ukraine, 

Margarita Kleschaeva, partner ar PlusOne Communication Agency. 


Master class:

Workshop on "Reality TV journalism: a new approach that restores people's trust for media"

Josh Laporte, director of media development of European Journalism Center (Brussels),

Karen Andreasyan, the Human Rights Defender (Ombudsman) of Armenia from 2011 to 2016, is the creator and producer of Journalistic Battles.

Radio Liberty training: Promotion of content in social networks 

Valentyna Semenikhina, editor of PC social networks.

Discussion: Role of the illustration for modern social media 

Aksinia Kurina, journalist,

Lesya Ganzha, Dostup do pravdy, chief editor,

Iryna Brunova-Kalisetska, executive dirictor at NGO "Integration and Development Center". 

Discussion: Key Performance Indicators of material effectiveness besides its virality. Number of references in social networks, reactions, and commentaries — is that enough for KPI?

Irina Negreeva, project monitoring and evaluation specialist,

Natalia Gumeniuk, head of NGO “Hromadske TV”,

Valentyna Semenikhina, editor of social networks “Radio Svoboda”,

Bogdan Karkachev, site editor "News of Donbass ",

Vira Kostenko-Kuznetsova, expert on the development of media projects.

Discussion: Game and entertainment journalism as educational activity and a new way of information promotion 

Iryna Gambarian, journalist, civic activist,

Ghanna Mamonova, Editor in Chief at Iod.media,

Olena Dub, New Media Editor at Krym.Realii (Radio Svoboda), mediatrainer,

Olesya Drashkaba, Editor in Chief at Uchoose.info,

Daryna Mizina, Communication manager at Gender in Details.

Work shop: Latent Techniques: How politicians Manipulated During Elections

Tatiana Ivanova, PHD, NGO "Academy of Ukrainian Press"

MANAGEMENT (Andriy Romanenko, direction curator)

Panel Discussion: Organized and informed editorial activity as a factor against manipulation in media


Robert van der Noordaa, Dutch journalist, a co-author of the investigation of the Russian “Troll Factory” (the Netherlands),

Yakub Kalensky, Atlantic Council expert, co-founder of East StratCom Task Force, EU project to combat disinformation (Czechia),

Andriy Dikhtiarenko, The Realna Gazeta editor-in-chief (Luhansk),

Mariana Katzarova, "Reach All Women in War" (UK),

Halyna Petrenko, Director of NGO "Detector Media".


Training workshops: Main trends of cyber security for media in 2019-2020

Iryna Chulivska, head of NGO Laboratory of Digital Security, For Free Internet coalition coordinator.

Master class: How to ensure anonymity and privacy for journalists on the Internet? Measurement of digital security (It often happens that journalists work with sensitive information and sources that are to be protected as they are on the occupied territory. Who and how collects information about us as users (technical companies, governments) and how to make risks minimal? What are privacy and anonymity in terms of technology? 

Pavlo Belousov, expert of Digital Security School / NGO Internews-Ukraine.

Discussion: Challenges for freedom of Speech and Journalists in the conditions of war 

Tetjana Pechonchik, chairperson of NGO “Information Center on Human Rights”,

Anton Naumljuk, correspondent of “Radio Svoboda”,

Sergiy Tomilenko, chairperson of the "National Union of Journalists of Ukraine",

Andriy Richter, senior adviser of the Office of the OSCE Representative on Freedom of the Media,

Vadym Lubchak, web-site editor-in-chief at UATV.ua,

Alevtina Kakhidze, artist. 

Discussion: Information and Media Literacy (Laws of Media and Information Literacy, MIL) of citizens as a pledge of their active participation in public life 

Oleg Dzholos, PhD in social communication sciences, lecturer of the Institute of Journalism, Kyiv Taras Shevchenko National University; former chief of Donetsk regional state TV and radio company,

Natalia Ligachiova, NGO “Detector Media”,

Vitaliy Holubev, secretary of the Ukrainian National Union of Journalists, lecturer of the Department of Journalism, Ostrozka Academia National University, editor-in-chief of OHO publishing house,

Tetiana Ivanova, Media Literacy course author (Kramatorsk).

Discussion: Specific work of Ukrainian journalists in the occupied areas 

Marina Kuraptseva, IDP journalist from Yenakyieve,

Andriy Dikhtiarenko, The Realna Hazeta editor,

Tetiana Pechonchyk, head of the board, NGO Human Rights Information Center,

Larysa Voloshyna, TV presenter, UA:Krym.

Discussion: "Gamification as a Driver for Editions of Local Media Development Agency "ABO"

Discussion: Editorial strategies: from grants to crowdfunding 

Liza Kuzmenko, Hromadske Radio,

Oleksii Pogorelov, President, Ukrainian Media Business Association (UMBA),

Natalia Kurdukova, co-founder Nakipelo media.

Discussion: Denationalized Donbas media: success and failure 

Konstantin Grigorenko, the editor of the newspaper "Obrii Izyumshchyna", an expert on communal media reform, the secretary of the National Union of Journalists of Ukraine,

Olga Naidionova, editor of "Voice of the community" (Svatovo),

Maryna Zivotkova, editor of "Village News" (Troitske),

Sergiy Tomilenko, chairperson of the "National Union of Journalists of Ukraine".

Discussion: Commercial Models of Regional media: Experience Exchange

Dmitry Fedorenko, СЕО of the online media "Our Kiev",

Anastasia Veritova, head of creative agency (Poltava),

Valery Garmash, CEO of the city sites of the north of Donetsk region,

Elmira Naumedzianova, partnership manager of communication agency Direct Communication,

Discussion: Professional training of journalists: universities, courses, schools 

Svitlana Bezchotnikova, dean of Philological Faculty, Mariupol State University,

Olexander Kryvokulsky, student of the Borys Grinchenko Kyiv University,

Vitali Golubev, lecturer of the National University "Ostroh Academy",

Victoria Nazaruk, lecturer at the Department of Journalism, of the National University "Ostroh Academy",

Olena Taranenko, Head of the Department of Journalism of Vasyl Stus Donetsk National University,

Marina Kuraptseva, journalist, author of "Donetsk News" newspaper.

OSCE special event

Olga Scripovscaia, Team Leader, Monitoring team operations Kharkiv,

Christophe Fortier-Guay, Monitoring Officer, Monitoring team operations Kharkiv,

Jozef Lang, Trends Analyst, Reporting and Analysis Unit, Kyiv Office.

Moderator: Dragana Nikolic-Solomon, Chief, Press and Public Information Unit, Kyiv Office.

Latest publications